Why Doesn't My Site Show Up in the Search Engines?
What good is a great looking website if it is invisible to the search engines? We get calls all the time from companies that spent a ton of money on an eye-popping website, but it isn't bringing in new business from the search engines. Usually, it only takes a quick review of the site code to see why. Most website designers are great with graphics and layout - but know little to nothing about how the search engines work. We do.
A site not only has to look good, it has to be coded in a way to get optimum search engine results. This requires specialized knowledge, experience and tools.
OK - so you want a website that is not only functional, but does well in the search engines in order to bring in new business.
A site not only has to look good, it has to be coded in a way to get optimum search engine results. This requires specialized knowledge, experience, software tools and expertise in SEO.
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
There are tons of companies out there that claim to be experts in the field and claim they can get you to the #1 spot for your desired keywords. It's simply not as easy and simple as some claim. And it certainly can't be done properly on a shoestring budget - but it doesn't have to cost a fortune either.
We've been involved with website design and SEO since 1996. We can tailor a SEO project to fit your specific needs and budget.
Instead of making wild, impossible to fulfill claims about what we can do, we would rather show you. Below are links to a series of videos that talk more about SEO, and more specifically, show you a good sampling of actual sites we have created and/or SEO'ed and how they ranking the Google.
Feel free to watch the videos and then contact us if your current website just isn't working the way you expected.